KIKO
Italian beauty, accessible price.
KIKO was founded in Milan in 1997 by Antonio and Stefano Percassi, with a proposition that Italian cosmetics expertise need not come at prestige prices. The brand built its identity through own-brand retail — stores carrying nothing but KIKO products — and a rapid product cycle that tracks current colour and texture trends without the markups of department-store beauty counters. Fragrances entered the range in 2013, positioned as a natural extension of the beauty line rather than a stand-alone ambition. Perfumers including Yann Vasnier and Guillaume Flavigny have contributed, bringing niche-house technical sensibility to an accessible price bracket. The Scent of Milan collection, which uses Italian-origin citrus extracts and sustainable plant-based alcohol, signals growing investment in the category. KIKO now operates in over 60 countries with hundreds of stores, making it one of Europe's largest vertically integrated cosmetics retailers. Its fragrance offer suits wearers who want well-made contemporary compositions without the prestige premium, bought alongside lipstick and foundation in a single shop visit.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
