Kim Kardashian
Wear a piece of Kim's world.
Kim Kardashian is a celebrity fragrance brand launched around 2010 and significantly expanded through KKW Fragrance from 2017, representing one of the more commercially successful celebrity fragrance operations of the social media era. Partnered with Coty for production and global distribution, the brand leveraged Kardashian's extraordinary social reach to build direct-to-consumer awareness at a scale few fragrance brands can match. Compositions span feminine florals, warm ambers, crystal-themed musks, and oud-inflected orientals, with names that mirror product launches in Kardashian's beauty empire. The KKW Fragrance line was quietly rebranded as the brand shifted toward the broader Skims/Skkn universe. The fragrances are engineered for broad appeal: smooth, accessible, and pleasant without strong olfactory opinion. The brand's commercial power comes from its cultural positioning — these are pieces of Kardashian's world that consumers can wear — rather than from perfumery ambition. A legitimate and effective celebrity fragrance operation by the standards of its genre.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
