Korres

Korres began as an Athens homeopathic pharmacy run by Giorgos Korres and his wife Lena, who in the mid-1990s started reformulating traditional Greek herbal preparations as cosmetics. The brand grew out of that pharmacy into one of the first internationally distributed Greek beauty lines, building its identity around plant extracts, beekeeping byproducts, and the Aegean botanical vocabulary. Fragrance arrived later as an extension of the bath and body line, leaning on accessible, fresh compositions: bergamot, fig leaf, cardamom, white tea, vanilla, sun-warmed flowers. The pillar releases — particularly the men's Aftershave line and feminine florals like Bellflower-Tangerine-Pink Pepper — sit at gift-counter pricing rather than perfumer-niche territory. The house remains majority-owned by its founding family alongside investment partners and is sold widely through pharmacies, Sephora, and its own boutiques.