La Bastide des Arômes / Les Fleuris de Grasse
Perfumery rooted in Grasse.
La Bastide des Arômes is a Grasse-based French fragrance house established in 1995, operating under the dual identity La Bastide des Arômes and Les Fleuris de Grasse. Located in the perfume capital of the world, the house draws directly on the agricultural and artisanal traditions that have defined Grasse since the seventeenth century. The brand works with the flowers, herbs, and plant extracts cultivated in the surrounding Provençal countryside, including lavender, rose, jasmine, and orange blossom. Its products lean toward natural compositions and gift-oriented formats aimed at visitors to the region as well as specialty retail buyers. The accessible price tier reflects its positioning as a regional producer making Grasse's olfactory heritage available to a broad audience rather than targeting the niche collector market. The house functions as both a fragrance producer and an ambassador for the living traditions of French perfumery.
