La' French

La' French was launched in September 2020 by Tarun Saraf, an Indian entrepreneur who identified a gap in the domestic fragrance market: the middle tier between mass-market products priced below a thousand rupees and luxury imports costing many times more. By reformulating at scale and selling direct-to-consumer through online channels, Saraf positioned La' French as an accessible luxury option for Indian consumers drawn to the aesthetic of French perfumery but priced within everyday reach. The brand's name performs a deliberate appeal to the prestige associations of French fragrance culture while anchoring itself firmly in the Indian market. The range spans oriental, woody, and floral families, with an emphasis on longevity suited to India's warm climate and on projection appropriate to its social contexts. La' French has grown to serve over a million customers since its founding, competing in a domestic market increasingly populated by direct-to-consumer Indian fragrance brands. It is primarily available through e-commerce platforms and the brand's own site, with a social media presence reflecting the D2C-native origin of the business.