Lacoste
Life is a beautiful sport
Lacoste began as a tennis polo line founded by champion René Lacoste, the embroidered crocodile becoming one of the earliest sportswear logos. The fragrance arm arrived much later — Lacoste Original in 1968 — and grew into a mainstay of the accessible designer tier, currently produced under licence by Coty. The perfumes hew closely to the brand's clubhouse identity: clean citrus, herbal greens, freshly laundered musks, the occasional aquatic note. L.12.12, Pour Femme and the Eau de Lacoste series have anchored the line for over a decade, each iterated through colour-coded flankers. The work is industrial in scale and deliberately uncomplicated, designed for everyday wear rather than connoisseurship.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
