Lady Gaga

Lady Gaga Fragrances entered the market in 2012 through a partnership with Coty, with the debut scent Fame generating immediate commercial and cultural impact. Fame was the first fragrance ever photographed as a black liquid in advertising — a technical and marketing novelty that matched the artist's penchant for spectacle. The scent itself, a blend of belladonna, honey, and saffron over incense and apricot, offered genuine complexity for a celebrity fragrance, and sold millions of units globally. Subsequent releases including Eau de Gaga and Fame Black Fluid continued the brand's theatricality while appealing to a mainstream accessible market. Gaga's involvement in creative decisions extended beyond typical celebrity licensing, and the collaboration with Coty represented one of the more artistically coherent celebrity fragrance partnerships of its era. The brand's releases have slowed since the mid-2010s, but Fame remains a touchstone in celebrity fragrance history — a rare case where theatrical ambition and commercial success arrived together.