Laline
Body and scent rituals from the shores of the Dead Sea.
Laline, founded in Israel in 1999 by Revital Levi and Merav Cohen, has grown from a local spa-inspired beauty concept into an internationally recognized fragrance and body care brand with stores across Israel, Europe, Asia, and North America. The brand draws its creative identity from Israel's extraordinary natural and mineral heritage—the Dead Sea, Negev desert blooms, and Mediterranean coastal botanicals—to create body care rituals and fragrances that feel simultaneously therapeutic and indulgent. Products include bath salts, body butters, shower gels, and eaux de parfum that share olfactory DNA: fresh aquatic florals, mineral-tinged musks, warm vanilla-infused orientals, and clean herbal accords. Laline's accessible pricing, warm retail environment, and gift-ready packaging have made it a popular gifting destination, particularly for feminine collections. The brand occupies a distinctive position as a genuinely Israeli fragrance success story with broad international reach.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
