Land of Aahs

Land of Aahs is an American indie fragrance brand run by Brandi Hasse, a self-described fragrance-obsessed mother of three who built the operation around Lush-inspired gourmand and sweet scents. The house offers a sprawling catalogue - reportedly over 500 individual compositions - available as perfume oils, body sprays, and alcohol-free body oils, all made fresh to order. The catalogue leans heavily toward edible olfactive territory: warm caramel and vanilla, cinnamon buns, creme brulee, market-fresh stone fruit, and spun sugar appear across the lineup. Hasse functions as the nose, blender, and customer-service team, and reviewers frequently cite her attentiveness and the quality of her customer interactions alongside the fragrances themselves. Land of Aahs sells primarily through its own website and an Etsy storefront, placing it firmly in the artisan direct-to-consumer tier. With no alcohol in the formulas and a paraben- and phthalate-free stance, the brand appeals to buyers who want accessible, customizable gourmand scents without department-store pricing.