Lanvin
Paris's oldest couture house, scenting the world.
Lanvin is the oldest surviving French fashion house with an unbroken lineage, founded in Paris in 1889 by Jeanne Lanvin, a milliner who expanded into clothing and built one of the most influential design businesses in early twentieth-century Paris. The house entered fragrance in 1924 with My Sin and most significantly in 1927 with Arpège, created by the perfumer André Fraysse and named for Jeanne Lanvin's love of music. Arpège — a rich, aldehylic floral built around rose, jasmine, and bergamot — remains in production today, one of the oldest continuously produced fragrances in the world. Lanvin passed through a series of ownership changes and is currently held by Fosun International. The contemporary fragrance portfolio includes the archive classics and the Éclat d'Arpège flanker family, which has been among the house's strongest commercial performers in recent decades. Perfumers working on the modern catalog include Alberto Morillas and others contracted through the major flavor and fragrance groups.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
