L'Aromatica / Larō
Aromatic perfumery as art.
L'Aromatica, also known as Larō, was established by Loreto Remsing as an independent American fragrance house built around principles of aromatic composition and botanical authenticity. Remsing brings a background in natural aromatic materials and traditional aromatic cultures—spanning herbalism, culinary traditions, and historical perfumery—to each composition, treating scent as an extension of plant knowledge rather than synthetic chemistry. The house emphasizes working directly with high-quality natural aromatics, and fragrances read with a clarity that reflects this: ingredients present themselves honestly rather than being obscured by projection amplifiers or synthetic shortcuts. Compositions tend toward herbal, resinous, and botanical territories, with a preference for complexity achieved through material quality rather than formula complexity. L'Aromatica maintains a deliberately small scale and direct audience relationship, operating as a studio practice more than a commercial enterprise. The house appeals to collectors who value botanical authenticity and the specific character of natural raw materials as a philosophical commitment.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
