Lattafa

Lattafa Perfumes is a Sharjah-based Emirati house that has become one of the most visible Middle Eastern fragrance exporters of the past decade. The catalogue is built around accessibly priced interpretations of Khaleeji and Western-niche styles — oud, saffron, rose, ambergris-style ambers — with releases such as Khamrah, Asad and Yara reaching mass online distribution through Amazon and discount retailers. The house operates as a high-volume producer rather than an author-driven atelier: many compositions are framed as homages to better-known niche references, and perfumer credits are rarely public. Its rise has reshaped the entry-level oud market in Europe and North America, where the brand sits between accessible and niche pricing.