Laurelle London
British high-street fragrance, made in Essex.
Laurelle London is an Essex-based fragrance and cosmetics manufacturer running a parallel own-label fragrance brand under the same name. The company specialises in private-label and contract production for British high-street retailers and licensed brand partners — Skinny Dip, William Hunt Savile Row and Janet Reger among them — covering personal fragrance, home fragrance and personal care. The Laurelle London own-brand range sits firmly at the affordable end of the market, sold through Beauty Base, Fragrance Direct, Amazon UK and various independent perfumeries. The compositions follow the codes of more expensive designer scents in recognisable directions — sweet gourmands, fruity florals, fresh aquatic men's pillars — packaged in colourful, gift-friendly flacons. It is a sensible house for buyers who want a fragrance wardrobe at pocket-money prices and don't need the label on the box to do social work.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
