Layered

Layered is a UK-based fragrance concept built around the practice of scent layering — combining two or more fragrances to create a personalized result that no single product replicates. Rather than selling finished compositions as closed systems, the brand designs individual components intended to work in combination, giving wearers compositional agency over their final scent. The approach capitalizes on a real behavioral trend: fragrance enthusiasts have always layered, but Layered makes this practice the explicit product logic rather than an afterthought. Compositions are designed with specific interaction partners in mind — a base to anchor, a mid-layer to provide character, a top note to personalize — so that combinations yield coherent results rather than olfactory noise. The UK accessible market has responded to this format's intersection of customization and guidance, offering consumers the satisfaction of personal expression without requiring perfumery knowledge. Layered reflects a broader shift in fragrance marketing toward participation and personalization, positioning the brand less as a house with a defined aesthetic and more as a toolkit for individual scent identity.