Layer'r

Layer'r is an Indian fragrance and personal care brand that has established itself as one of the leading players in the domestic deodorant and body spray market. Launched to compete in a category dominated by international names, Layer'r combines aggressive marketing with a wide range of accessible, fresh-smelling body fragrances designed for the Indian mass market. The brand is best known for its SHOT line of body perfumes, which caught significant attention in India for their bold advertising and competitive pricing. Layer'r operates across multiple fragrance and personal care subcategories, offering products that prioritize strong sillage, everyday wearability, and excellent value for money in a rapidly growing Indian beauty market.