Lbty.

Lbty. is the fragrance house launched in 2023 by Liberty London, the storied Regent Street department store founded in 1875. Drawing on Liberty's deep archive of printed textiles, botanical motifs, and Arts and Crafts heritage, the line translates the store's visual identity into olfactory form. Each fragrance is constructed around a specific Liberty fabric design or archival moment, collaborating with a rotating roster of contemporary perfumers including Frank Voelkl, Honorine Blanc, Gabriela Chelariu, and Pierre Negrin. The bottles echo Liberty's signature aesthetic — clean lines with ornamental detail — and the collection is positioned at the niche price tier, befitting the house's prestige retail address. Lbty. occupies a distinctive space: it is simultaneously a perfume brand, an exercise in institutional memory, and a platform for emerging creative voices in the fragrance world.