Le Labo
Born in Grasse, raised in New York
Le Labo was founded in Grasse and quickly relocated to New York by Eddie Roschi and Fabrice Penot, two former Giorgio Armani fragrance executives who wanted to recast perfumery as artisanal lab work. Each bottle is hand-blended and labelled in front of the customer, dated and personalised — a piece of theatre that became the brand's signature. The catalogue is built around single-material titles (Santal 33, Rose 31, Bergamote 22, Another 13) composed by a tight roster of celebrated noses including Daphné Bugey, Annick Menardo and Frank Voelkl. Acquired by Estée Lauder in 2014, the house has expanded carefully — city exclusives, hair and body lines, a small set of cafés — without diluting the apothecary aesthetic that defined its rise.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
