Les Parfums de Grasse

Les Parfums de Grasse takes its name and identity directly from the Provençal town that has served as the capital of world perfumery since the seventeenth century. The house works within the tradition of Grasse's craft infrastructure, sourcing raw materials — jasmine, rose, tuberose, mimosa — from the surrounding fields and collaborating with local perfumers trained in the region's exacting compositional methods. Fragrances tend toward classical florals and aromatic structures that reflect the surrounding landscape rather than chasing contemporary trends. The brand positions itself as an ambassador for Grasse terroir, making its geographic origin as central to its identity as a winery might emphasise its appellation. Distribution favours specialty perfume shops and Provence-focused tourism retail, keeping the house intimate and regionally anchored.