Lia Ruy
Russian accessible femininity under the Monadea umbrella.
Lia Ruy is a Russian accessible fragrance brand founded in 2018 under the Monadea group, a Russian cosmetics and fragrance company with a portfolio of brands targeting the domestic market. The house employs perfumer Julia Kupriyanova, whose involvement suggests a level of professional fragrance craft above typical mass-market private-label production. Compositions target Russian female consumers with mainstream-adjacent feminine fragrances — soft florals, light orientals, and sweet musks — in the accessible price segment that forms the backbone of the Russian perfumery retail market. Monadea's ownership provides the brand with production scale and distribution infrastructure across Russian retail channels. Lia Ruy represents the professional mid-tier of Russian fragrance, a category that has expanded significantly since the 2010s as domestic brands improved in quality and invested in professional perfumers. The brand does not have a significant international presence or English-language press profile, operating within the Russian-speaking market where it competes with both domestic brands and affordable Western imports.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
