Lionel Richie

Lionel Richie Fragrances launched in 2019, translating one of American music's most enduring careers into a collection of personal scents. The brand works with accomplished perfumers Dora Baghriche and Clément Gavarry to craft fragrances that reflect Richie's personal sensibility: warm, sophisticated, and instantly approachable, much like the music that defined him. The debut collection, Hello and Hello Lionel, offered a masculine and unisex pair that drew on smooth woody bases and soft oriental warmth, staying firmly in the accessible luxury territory that suits Richie's broad, multigenerational audience. The brand avoids the typical celebrity fragrance pitfall of reducing an artist's identity to a single marketing hook, instead allowing genuine craft to anchor the storytelling. With Baghriche's extensive prestige fragrance experience and Gavarry's similarly accomplished track record, the collaboration brings real technical credibility to what could have been a straightforward licensing exercise. The result is a celebrity fragrance line with more depth than most.