Liz Earle
Botanical beauty extended into everyday scent.
Liz Earle was founded in 1995 by Liz Earle and Kim Buckland on the Isle of Wight as a natural skincare brand built around botanical ingredients and the formulation philosophy of only using what the skin genuinely needs. The brand is best known for its Cleanse and Polish Hot Cloth Cleanser, which became a cult product in the British beauty market. Liz Earle fragrances extend the same botanical conviction into scent, using naturally sourced ingredients and expressing the brand's garden-inspired, clean aesthetic. Floral and green compositions dominate, often reflecting British hedgerow and wildflower references. The brand was acquired by Walgreens Boots Alliance under the No7 Beauty Company umbrella, giving it wide retail distribution through Boots stores across the UK. Fragrances remain a secondary category to skincare but share the house's commitment to naturals-forward formulation.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
