Lomani
Lomani was founded in Paris in 1986 as the flagship brand of Parfums Parour, a French manufacturer that has since built one of the larger affordable fragrance portfolios distributed in the Middle East, South Asia and Africa. The house produces in France and exports to more than ninety countries. The debut Lomani for Men, an aromatic fougère with a citrus-and-musk structure, set the tone for the line: classical men's signatures sold at a fraction of designer prices. The catalogue has since expanded to include floral and oriental women's eaux de toilette, AB Spirit, Pour Homme Intense and a series of celebrity-endorsement launches with figures like Amitabh Bachchan and Hedieh Tehrani. Distribution is concentrated in duty-free and supermarket channels rather than department-store prestige, and the brand sits firmly in the mass-market price band alongside its sister labels under Parour.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
