Lost Tribe
All-natural perfumes for the earth's wilder edges.
Lost Tribe is a New York City-based perfumery founded in 2022 by Mathew Schmuelian, built around a singular mission: to reconnect people with the raw beauty of nature through all-natural fragrance. Every scent in the collection is formulated from ethically sourced botanicals and rare natural materials, free from synthetic ingredients, and crafted in small batches with exacting attention to quality. The house takes its name from the idea of a community that has found its way back to the wilderness — and each fragrance conjures a specific corner of untouched landscape, from sun-baked desert resin to rain-soaked forest floor. Schmuelian develops the compositions in close collaboration with perfumer Rajesh Balkrishnan, whose technical fluency with natural accords anchors the brand's deeply earthy aesthetic. Lost Tribe occupies a small but devoted corner of the American indie niche scene, prized by enthusiasts who value transparency of ingredients and ecological responsibility alongside olfactory complexity.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
