Louis Feraud
A Cannes couturier with a Riviera palette.
Louis Féraud opened his first Maison de Couture in Cannes in 1950, dressing Brigitte Bardot and the Côte d'Azur set before establishing his Paris house in 1955. An artist as much as a tailor, Féraud translated his vivid colour sensibility directly into his fragrances, beginning with Fantasque in 1982 — launched in partnership with Avon Cosmetics and an instant commercial success. Two further Avon collaborations followed: Vivage in 1984 and Cote d'Azur in 1988. After the designer's death in 1999, the house continued licensing its name to fragrance projects. Jean-Pierre Bethouart signed the 2004 eponymous feminine flanker, while Ilias Ermenidis created Feraud Homme in 2005. Other contributors have included Nathalie Lorson, Sonia Constant, and Robert Gonnon — a roster that kept the perfume line in respectable hands even as the fashion operation wound down. Féraud's fragrance legacy is that of a secondary couture house that punched above its weight in perfumery, producing accessible, characterful scents that carried the sun-drenched spirit of the Riviera into European department stores throughout the 1980s and 1990s.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
