Love Passport / ラブ パスポート
Japanese fragrance with a French illustrator's signature.
Love Passport was launched in 2008 by FITS Corporation, one of Japan's leading fragrance distributors, with the specific aim of normalising perfume in daily Japanese life rather than reserving it for formal occasions. The brand draws on illustrations by the French cartoonist Raymond Peynet, known for his romantic "The Lovers" imagery, giving the product line a visual language of tender European romance transposed into Japanese accessible retail. The fragrances were created by perfumer Henri Bergia and intended for young women who value creativity and personal expression. The eau de cologne format and accessible price point positioned Love Passport at the entry level of personal fragrance in a market where alcohol-based scents had lower everyday penetration than in Europe. The catalog remained compact, spanning 2008 to 2011, and the brand sits in the category of Japanese-market accessible fragrance — deliberate in its light-handed approach and its reliance on visual identity as much as olfactive personality. Distribution was primarily through Japanese beauty retail channels.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
