LR
German direct-selling beauty, anchored in aloe vera.
LR Health & Beauty is a German direct-selling group founded in 1985 in Ahlen, Westphalia, by Helmut Spikker and Achim Hickmann. Best known internationally for its aloe vera skincare and wellness products, the company has run a sizeable perfumery arm out of its Ahlen headquarters for decades, dividing its catalogue into in-house classics, designer licences and celebrity collaborations. The house develops scents in Germany and outsources juice production to French and German manufacturers, marketing eaux de parfum at concentrations toward the upper end of accessible perfumery. The fragrance range tends toward crowd-pleasing fresh florals, marine accords and spiced orientals, sold through a network of independent advisers rather than department-store counters. It suits buyers who prefer a familiar, affordable signature delivered by a representative they already know.
- Citrus100
- Woody99
- Sweet96
- White Floral75
- Warm Spicy70
- Powdery70
- Floral
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
