LR / Racine
More quality for your life
LR Health & Beauty Systems is a German direct-sales company headquartered in Ahlen, North Rhine-Westphalia, founded in the mid-1980s. Better known across continental Europe for skincare and supplements, the company also produces a sizable fragrance catalogue distributed through its multi-level network of independent representatives rather than retail. The house's perfume strategy has historically centred on celebrity-licensed scents and accessible reformulations of mainstream genres, with bottles produced at price points that undercut department-store designers. Names like Bruce Willis, Boris Becker, and various German football figures have anchored campaigns over the years. The Racine sub-line and other internal collections rotate frequently. LR's perfumes are rarely reviewed in critic circles but circulate in volume across European households via the company's representative network — an unusual but durable distribution model.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
