Luckybrand

Lucky Brand is an American denim and lifestyle brand founded in Los Angeles in 1990, celebrated for its vintage-inspired jeans and rock-and-roll California spirit. The brand extended its free-spirited identity into fragrance, offering scents that capture the sun-bleached, effortless cool of West Coast Americana. Lucky Brand fragrances tend toward warm, carefree compositions — light musks, soft woods, and easy florals that evoke faded denim, open roads, and golden California light. Positioned accessibly to align with the brand's democratic ethos, the fragrances serve as olfactory companions to the brand's core apparel, completing a lifestyle identity centered on individuality, creativity, and casual confidence.