M. Asam
M. Asam is a Bavarian skincare and beauty house founded in 1965, run today by brothers Marcus and Michael Asam from its base in Pfarrkirchen. The bulk of the catalogue is anti-ageing skincare — the Magic Finish foundation and the Vino, Resveratrol and Q10 lines are the volume drivers — but the house also produces a small range of fragrances and fragranced body products. Distribution runs primarily through QVC Germany, where the brand is a long-standing fixture, alongside the company's own webshop and selected drugstore partners. The fragrance offer sits at the accessible end of the market, in conventional fruity-floral and oriental territory rather than niche or designer-prestige formats, and is positioned as an extension of the broader beauty range.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
