Mair

Mair is an American indie fragrance brand founded by Mair Emenogu, crafting intimate, identity-driven scents that explore the intersection of personal narrative, cultural heritage, and the art of perfumery. As a creator-led house, Mair brings a distinctly personal voice to fragrance — each composition carrying the weight of the founder's experiences, aesthetics, and sense of self. The brand operates in the growing space of indie American perfumery where authenticity and story are as important as the scent itself, catering to fragrance lovers who seek meaningful, specific olfactory experiences rather than generic commercial product. Mair represents a new generation of perfumers who use the craft to articulate complex identities and personal histories.