Maison Rebatchi
Poetic French fragrance, accessibly priced.
Maison Rebatchi was founded in Paris in 2015 by Mohamed Rebatchi, who launched the house with the explicit ambition of making niche-quality French fragrance accessible in price without compromising on poetic intent or material standard. Rebatchi's background in fashion and lifestyle retail informed a positioning that treats accessible luxury as a genuine design problem rather than a marketing compromise: if good ingredients, good development, and good packaging can be delivered at a lower margin, the audience for serious fragrance expands. The catalogue includes compositions that work in both classical French registers — floral-woody, oriental, chypre — and more contemporary pairings, all developed with experienced perfumers. Fragrances are packaged in clean, modern flacons with minimal branding overhead, directing cost toward the juice rather than the presentation. Maison Rebatchi distributes through its own boutique and website, select French concept stores, and international niche retailers, reaching both Paris-based consumers and a growing international following. The house has become a reference point for the discussion of accessible niche as a coherent market category rather than a contradiction in terms.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
