Majouri

Majouri was founded in Paris in 2019 by Hadi Masmoum, a Middle Eastern entrepreneur who grew up surrounded by the perfumery cultures of the Levant and later studied fragrance craft in Grasse. The name itself is a portmanteau of two Arabic words — Maa, meaning water, and Jouri, the Damask rose — a poetic framing for the house's central ambition: a true encounter between French perfumery's technical precision and the soulful, resinous vocabulary of the Orient. All fragrances are made in France, from blend to bottle, in collaboration with trained noses working with rare and precious raw materials. Each eau de parfum is conceived as an olfactory record of a cultural intersection — of travel, of meeting, of memory crystallised in scent. Masmoum's background as a cosmopolitan entrepreneur shapes the house's tone: sophisticated without pretension, rooted in two worlds simultaneously. Majouri sits firmly in the French niche register, available through select independent retailers.