Malizia
Italian freshness, unashamedly everyday.
Malizia is an Italian fragrance and body-care brand operating under Mirato S.p.A., founded in 1980 with mass-market accessibility as its guiding principle. The name—Italian for mischief or cunning—suggests a personality that is flirtatious and uncomplicated rather than pretentious. Malizia builds around clean Mediterranean freshness: crisp citrus tops, light florals in the heart, and simple musk-driven drydowns designed for daily use. The Uomo and Donna lines represent the core gender segmentation, with several fragrance and body spray extensions adding casual variety. The brand has a recognizable presence in Italian pharmacies and supermarkets, where its affordable pricing makes it a routine purchase rather than a considered luxury. Malizia occupies a distinct cultural register—it is beach-bag fragrance, holiday-morning freshness, the smell of uncomplicated Italian summer. That honest positioning, without aspirational pretense, gives the house its own kind of charm within mass-market Italian perfumery.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
