Manila Grace

Manila Grace is an Italian fashion and fragrance brand founded in 2004 by Alessia Santi and Maurizio Setti, named for the lightweight, luminous quality of Manila hemp fabric. Built initially as a womenswear label, the brand developed a signature aesthetic: feminine and sophisticated but with an easy, underdressed quality that distinguished it from heavier Italian luxury. The fragrances reflect this sensibility — accessible florals and soft feminine oriental constructions that feel current without chasing trends, packaged in bottles that mirror the clothing's refined simplicity. Manila Grace targets young Italian women who want to dress well without the formality or expense of heritage luxury, and the fragrance price point mirrors this: accessible without feeling cheap. The brand distributes through its own boutiques, department stores, and online channels in Italy, with growing presence in other European markets. Manila Grace represents the middle tier of contemporary Italian fashion perfumery — more invested in aesthetics than artistry, but genuinely well-made.