Map Of The Heart
Australian niche fragrance art.
Map Of The Heart was founded in 2015 in Australia by Sarah Blair and Jeffrey Darling, two designers whose background in visual and conceptual art shapes every dimension of the house's output. Perfumer Jacques Huclier — whose resume includes significant work for major niche and prestige houses — provides the olfactory expertise to realise briefs that approach fragrance from a design and emotional-cartography perspective. The collection is organised around emotional territories rather than olfactory families: each fragrance maps an interior state rather than a material palette, asking the wearer to locate themselves within a taxonomy of feeling rather than note description. Heart of Glass, In My Arms, and other releases demonstrate compositions of genuine structural sophistication — Huclier's technical command meeting Blair and Darling's unconventional creative framework. The brand represents Australia's growing credibility in international niche fragrance, proving that significant work can emerge from outside the traditional European manufacturing centres. Niche pricing reflects the quality of collaboration and the deliberate small-scale production.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
