Masik Collegiate Fragrances
Licensed scents tied to American university identity.
Masik Collegiate Fragrances was founded in 2008 by Katie Masik in New York City around an unusual concept: licensed perfumes and colognes built around individual American universities. Each fragrance is developed in partnership with a school and references its colours, regional flora, sporting traditions and architecture, then composed by working perfumers and bottled with collegiate insignia. The line covers a roster of major universities — Auburn, Florida, Florida State, Kentucky, North Carolina and others, mostly in the South and Southeast — and sells primarily through campus bookstores, Belk department stores and the brand's own site. Compositions stay within accessible, gift-friendly territory: fresh aromatics for the men's line, fruity-florals for the women's. Masik suits alumni and current students who treat school identity as something to wear, and the gift-giving market around graduations and game-day weekends.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
