Max Mara
Italian tailoring translated into scent.
Max Mara is an Italian fashion and fragrance house founded in Reggio Emilia in 1951 by lawyer-turned-designer Achille Maramotti, who believed that high-quality tailoring should be industrially reproducible rather than exclusively handmade. The company pioneered Italian luxury ready-to-wear and remains a family-controlled independent, making it a rarity among global fashion brands of its scale. The Max Mara fragrance line translates the house's core values — precise construction, refined restraint, Italian craftsmanship — into olfactory form. Perfumers Olivier Cresp, Vincent Schaller, and Daphné Bugey have contributed to a portfolio that favours elegant, modern feminine compositions: clean musks, polished florals, and warm woody bases that complement rather than announce. The fragrances carry the same understated confidence as a Max Mara camel coat — quality that does not need to shout. Positioned in the prestige tier, Max Mara fragrances are available through the brand's boutiques and major department stores internationally.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
