Mayfair

Mayfair is a fragrance brand that draws its name and identity from London's most prestigious neighbourhood — that golden square mile of embassies, Michelin-starred restaurants, Bond Street jewellers, and Savile Row tailors. The house's scents aim to capture the particular atmosphere of Mayfair: the smell of leather car interiors, freshly cut flowers in Georgian townhouse hallways, expensive cologne lingering in the lift of a private members' club. The compositions lean toward classic British style — crisp, restrained, and quietly expensive — making them suitable for those who find ostentatious luxury in poor taste. The brand occupies a prestige positioning, appealing to admirers of traditional English refinement.