Memo
Perfume as travelogue, place by place.
Memo Paris was founded in 2007 by Clara and John Molloy as a Parisian niche house organised around the idea of perfume as travelogue. Each fragrance is tied to a specific place — Irish Leather, Marfa, Russian Leather, Tiger's Nest, Italian Leather, Inlé — and the bottles carry illustrated postcards rather than the abstract minimalism that has dominated post-2010 niche. The in-house style is materials-forward: Iso E Super woods, leather accords, dry florals, mineral and aquatic notes assembled by perfumers including Aliénor Massenet and Alienor Massenet's collaborators, with packaging that reads as understated travel-book chic. Memo Paris is now part of LVMH-owned distribution networks via select retail, and pricing sits in the upper niche tier, which suits a house whose proposition is as much about the geographical narrative as the composition itself.
No accords yet.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
