Michael Jordan
Athletic excellence, scent form.
Michael Jordan fragrance debuted in 1996 at the height of Jordan's global celebrity, riding the commercial infrastructure built by Nike, Gatorade, and the NBA to reach a mass consumer audience already deeply invested in the Jordan brand. The accessible fragrance range translates athletic excellence and masculine aspiration into conventional fougère and woody aromatic compositions designed for broad wearability rather than olfactory novelty. The signature scents — Michael Jordan, Legend, Heir, Flight — follow established commercial masculine templates: citrus openers, herbal hearts, warm woody bases — competent and reliable rather than challenging. At accessible prices, these fragrances served fans seeking a direct connection to Jordan's image at a price point within reach of the demographic that watched him play. Though the fragrances were most prominent in the late 1990s and early 2000s, they have continued as a presence in the accessible masculine market, particularly in markets where Jordan's sporting legacy retains strong cultural currency among men who came of age during his championship years.
No accords yet.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
