Mila Schön
Discreet luxury in cloth and scent.
Mila Schön was born Maria Carmen Nutrizio in 1916 in Dalmatia and opened her Milan haute couture atelier in 1958 on Via San Pietro all'Orto, establishing a reputation for uncut, unadorned elegance. Her signature techniques — intricate beading and double-faced wool coats sewn without traditional lining — placed her alongside Italy's great mid-century designers, and Neiman Marcus introduced her work to the American market in 1967. The house entered perfumery in 1981 and later released a commemorative fragrance collection in 2009, with scents named after the decades that defined the house, composed by nose Jean-Charles Niel. Japanese group Itochu acquired the brand in 1992, and by 2007 an Italian investment firm, Brand Extension, took ownership to revive the label. Mila Schön represents the school of Milanese fashion that prized restraint and quality of construction over ostentation, making the house a touchstone for admirers of understated Italian luxury.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
