Miro
French-formulated, German-made everyday perfumery.
Miro is a fragrance label launched in 1994, with creative direction by French perfumer Jacques Chabert and final production carried out in Pulheim-Brauweiler near Cologne. The name translates loosely as admiration or respect, and the line has built its presence across European drugstores, perfumeries and online retailers rather than department-store counters. Chabert formulates the juices in his French laboratories before they are bottled in Germany — a Franco-German split that suits the brand's positioning between affordable everyday wear and aspirational construction. The catalogue covers women's and men's pillars (Miro Femme, Miro Cabal pour Homme, Miro Secrets) plus complementary body lines. Compositions tend toward warm florals and clean aromatic woods rather than experimental structures. Miro suits wearers who want recognisably European perfumery at accessible pricing, without the brand recognition tax of better-known designer labels.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
