Moonalisa
Handcrafted scents from the heart.
Moonalisa was founded in 1991 by Lisa Farrell, making it one of the earlier entrants in the American artisan niche fragrance space that would expand dramatically in the following decades. Farrell operates as both creator and custodian, personally crafting small-batch fragrances guided by inspiration drawn from nature, memory, and personal narrative. The house produces in limited quantities, prioritizing direct relationships with customers and the integrity of handmade production over the economies of scale that would compromise the work's character. The fragrances tend toward the evocative and emotionally resonant — compositions that function as wearable stories rather than commercial products. Moonalisa predates the cultural moment that brought artisan niche fragrance into mainstream conversation, and its three-decade track record carries the credibility of genuine founding conviction. Farrell's continued personal involvement ensures that the house's output retains an individual voice uncommon in a market increasingly dominated by investor-backed brands.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
