MOR
Melbourne luxury, designed for gifting.
MOR Boutique was founded in Melbourne in 2001 by Deon St. Mor and Dianna Burmas, establishing itself as Australia's premier accessible luxury gifting brand for personal fragrance and body care. The brand built its reputation on beautifully presented products — hand creams, soaps, candles, and body wash packaged in distinctive vintage-inspired illustrations — that made fragrant personal care products into desirable gifts at a moderate price point. MOR's fragrance portfolio includes both the classic Marshmallow collection and more recent additions in the floral and fruity families, all constructed to prioritise immediate appeal and pleasant wearability over complexity or longevity. Compositions are created for the gifting context: approachable, universally flattering, and visually impactful on display and in wrapping. The brand distributes through David Jones, Myer, pharmacies, and its own boutiques across Australia and New Zealand, as well as through international gift and lifestyle retailers. MOR represents the Australian accessible-luxury gift segment — a market the brand has largely defined and continues to lead through consistent aesthetic quality and reliable fragrance execution.
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
