MPF

MPF — an acronym for My Perfumes Factory — is a Dubai-based fragrance label operating under the My Perfumes Group in the United Arab Emirates. The house specialises in Occidental scent profiles built for the Gulf climate: aquatic freshness, spiced aromatics, and clean gourmand accords, all formulated to project in intense heat. Bottles are positioned well below designer retail prices, typically between AED 75 and AED 120 for 100 ml eau de parfum. The brand is designed with daily accessibility in mind. Its Eternal Club range ships in oversized 200 ml flacons intended for uninterrupted daily use, signalling a consumer-first philosophy over prestige packaging. MPF products are available across major UAE retail platforms including Noon and Sharaf DG as well as the My Perfumes online flagship. As a factory-direct label, MPF skips traditional distribution mark-ups and invests instead in fragrance oil concentration, resulting in longevity claims above the industry average for its price tier. The house targets younger UAE and regional consumers who want reliable, long-lasting fragrance at a fraction of niche or designer costs.