Nars

NARS is a French-American cosmetics brand founded in New York in 1994 by François Nars, the French makeup artist and photographer who became famous for his work with Yves Saint Laurent. The brand is celebrated for its bold colour philosophy, distinctive matte packaging, and provocatively named products. While NARS's primary focus is colour cosmetics, the house has extended its sensual aesthetic into fragrance, producing perfumes that carry the same daring, directorial vision as the makeup line — oriental musks, dark florals, and unisex compositions with an unapologetically editorial edge. NARS fragrances attract the same fashion-forward consumer who gravitates toward the brand's cosmetics: colour-literate, image-conscious, and unafraid of attention.