NauNau
Natural perfumery, Made in Vietnam.
NauNau is a Vietnamese natural perfumery and beauty brand founded in 2013 by Huỳnh Hải Yến, a scent expert and published author whose vision was to create fragrance and skincare formulated specifically for the Vietnamese climate and the characteristics of Southeast Asian skin. The brand draws exclusively on natural botanical ingredients, many of them cultivated at the house's own herbal garden in Đà Lạt — a high-altitude town famed for its flowers and cool temperatures — launched in 2017 as both a sourcing project and a wellness retreat. NauNau quickly became one of Vietnam's most beloved natural cosmetic brands, a success that led to international distribution in Japan and Australia, where products are hand-blended in Melbourne. Huỳnh Hải Yến has authored two books on essential oils and appeared on a national television gardening programme, establishing NauNau as a cultural as well as commercial force in Vietnamese natural beauty, and one of the most distinctive fragrance voices from Southeast Asia to reach global markets.
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
