Ne emah For Fragrance Oudh

Mohammed Ne'emah is the third generation of his family to work in the art of perfumery, a Kuwaiti-born craftsman whose relationship with oud and Eastern aromatic materials is neither imported enthusiasm nor market positioning but a genuine inheritance. He founded his eponymous house in 1997 in Dubai, composing long-lasting oud-centred fragrances in the Khaleeji tradition — rich, persistent, and structured around the belief that a great scent should be recognised at the moment of greeting and remembered long after the wearer has gone. The aesthetic is deliberate in its restraint on the commercial side: black-and-white bottles with a touch of gold, minimal narrative decoration, quality of material as the only argument. His first creation, Laya — composed at seventeen from his early experiments — remains a bestseller, and the Collection numbered series has built a following among those who regard Arabian perfumery as a discipline distinct from and at least equal to its European counterpart.