Neo Cologne

Neo Cologne is a French fragrance brand launched in 2021 under the Groupe Bogart umbrella with an explicit sustainability proposition: each formula is alcohol-free, composed of approximately 85% natural ingredients, and packaged in fully recyclable materials. The brand works with a notable roster of perfumers including Emilie Coppermann, Aliénor Massenet, Alexandra Carlin, and Marine Ipert, who produce fresh, naturalistic compositions well suited to the water-based delivery format. Positioned at the accessible price tier, Neo Cologne aims to make environmentally considered fragrance available to mainstream consumers without demanding a niche-price premium. The alcohol-free formulation produces a softer, skin-close projection that suits the brand's clean-living positioning. Groupe Bogart's distribution network enables the brand to reach broad retail coverage across the French and international markets.