New Brand Parfums
Accessible elegance from a global fragrance group.
New Brand Parfums is a fragrance label producing affordable designer-style scents, with its earliest catalogue entries dating to 2013 and additional releases continuing through the early 2020s. The line is operated commercially by PCDESIGN and is positioned firmly at the mass-market end of the perfume industry, with distribution skewed toward wholesale rather than direct-to-consumer retail. The collection spans women's, men's, and unisex fragrances, often presented in glossy, gift-friendly packaging at price points well below mainstream designer houses. Compositions tend to follow popular contemporary genres — fruity florals, fresh aquatics, and sweet ambers — rather than pursuing distinctive olfactory identities. New Brand Parfums has limited public-facing brand documentation, and the perfumers behind individual juices are rarely credited. It functions more as a portfolio operation than as an authored house, and is most often encountered through international wholesalers and discount fragrance retailers.
- Woody100
- Citrus82
- Powdery79
- Aromatic73
- Warm Spicy64
- Sweet59
- Fresh Spicy
Releases
DNA over time
Each column is an era. Each colored band shows that family’s share of accord weight across every perfume the house released in that window. Bigger band = the house leaned harder on that family.
